A strategic and
personalized approach to
selling your house.
House selling with success takes careful planning and coordinated steps. From preparing your property to marketing, negotiating, and closing – every detail matters. That's where I come in. I'll be by your side, guiding you through each stage, navigating any obstacles and ensuring an enriching path to closing. Below, you’ll see how we’ll work together to craft this strategy, achieve maximum exposure, and negotiate effectively to get you the best results.
Defining your goals for
selling your home.
Our first step in the process of selling your home is understanding your objectives. Are you looking to make a specific profit so that you can purchase a larger or upgraded home? Do you need to sell quickly to facilitate a move to a new area? Together, we'll work to understand your needs, which will guide me in creating a tailored selling strategy. Once we define these objectives, I’ll ensure our pricing, preparation and marketing approach aligns perfectly with what you’re looking to achieve.
My personalized process
of selling your home.
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During our initial meeting and consultation, it’s paramount to understand your goals. I’ll spend time listening and we’ll tour your property. We will discuss valuation, a pricing strategy, a pre-marketing plan, and the most favorable terms for you as the seller. Lastly, we’ll complete our listing agreement together.
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Unless you’ve kept your home like an interior designer’s showroom, we will want to discuss what improvements to consider. Strategic improvements include painting, staging with furniture and art, yard work, organization and cleaning. Such improvements go a long way in driving up value. What we do will be based on your goals and what you’re comfortable with.
Importantly, trust that I will manage the entire process.
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Once the property is ready, I’ll have photography taken, a floorplan made, a website, online digital advertising assets, and printed materials. I don’t just use the MLS to market my listings. I also advertise online and on social media, through our Vanguard Properties’ local and coast-to-coast national network, and much more.
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Our listing price will be finalized just before launch and all our marketing assets will be ready to go. I’ll present the property at our office marketing meeting and send out a coming soon to all Bay Area real estate agents and brokerages. I’ll hold a broker’s tour and regular open houses. All private showing requests and communication will be addressed immediately. All activity and feedback will be monitored. You’ll be kept informed on a regular basis.
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Optimized real estate syndication.
Strategic online advertising on social media.
Retargeting advertising.
Local media and PR efforts.
Local and national exposure.
Strategic and effective events.
Impactful print and brochure pieces.
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Strategize for multiple bid scenarios.
Increasing leverage in favor of you–the seller.
Guidance on selecting the most qualified buyer.
Managing a smooth escrow process.
Facilitating a successful close.
Communication Promise
Selling your home involves many critical steps. I am dedicated to guiding you through each one with clarity and efficiency. From start to finish, I focus on transparent communication to keep you informed of every action taken and what’s coming next. My commitment to organization, follow-through, and attention to detail ensures all deadlines are met, documents are properly managed, and every element is in place for a smooth, stress-free transaction. When selling your home, I make sure the process is as efficient and seamless as possible.
Establishing goals and expectations for all parties.
Honest conversations, including on hard topics.
Discussing online analytics and conversion reports.
At a minimum, weekly communication of activity.
Proactive convos to avoid potential challenges.
Every milestone managed and communicated.
Continual property and comp valuation.
Ready to talk about
your goals and
selling your home?
Delivering on your goals, timeline, and experience throughout the process of selling your home is my mission. Reach out to discuss with no obligations whatsoever! In fact, if you let me, I’ll buy you a cup of coffee. Use the form or reach out directly.
Ian Ivarson
Lic. 02049359
Vanguard Properties
415.606.6520
ian@ianivarson.com